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Renaming Brand Journalism: Is “Semi-Journalism” Really Journalism?
A panel of advertising experts speaks during a session on Brand Journalism at SXSW. by Ed Lallo/Newsroom Ink During the last two years, “brand” or “corporate” journalism has gained popularity in the...
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Communications Strategist Springfield Lewis Joins Newsroom Ink
Springfield Lewis (l), new vice president of strategic communications for Newsroom Ink, knows the importance of working closely with both company executives and employees. As a former partner at The...
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Newsroom Ink Featured in the Daily’Dog PR Opinion and Issues
by Newsroom Ink staff Facebook is getting a lot of publicity lately, and not all good. The Bulldog Reporter’s Daily’Dog features Newsroom Inks vice president of strategic communication Springfield...
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IABC Cites Louisiana Seafood News as Best Practice Media Site
by Ed Lallo/Newsroom Ink Social media networks and platforms give companies and their brands an opportunity to talk directly to the public, bypassing traditional media and PR agencies. The Louisiana...
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IABC Dallas Announces Newsroom Ink Winner For Seafood News
Louisiana Seafood Board’s executive director Ewell Smith sits on the boom dyke protecting the beaches on Grand Isle, La. by Newsroom Ink staff In a challenging economy “communication ills” seem to be...
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